In-company Programmes for Cultural Change in Organisations

Organisational culture shapes how people collaborate, make decisions, and respond to change. But what if that culture needs to evolve? How do you initiate meaningful change—and make sure it lasts?

Our in-company programmes offer a practical, evidence-based approach to sustainable cultural and behavioural change, grounded in the latest psychological insights and academic research.

Our approach

We create a dynamic learning environment that combines real-world experience with state-of-the-art behavioural science. Using proven interventions, we help address organisational challenges. Drawing on best practices and relevant, recognisable case studies, we reflect on your specific context. Your organisation will work hands-on with practical tools to strengthen and embed desired behaviours and cultural norms.

Our instructors

Our instructors combine academic expertise with extensive advisory and committee experience, including:

• Van Rijn Committee (on behaviour and culture at Dutch public broadcasting)
• The Royal Netherlands Academy of Arts and Sciences (KNAW) Committee on Social Safety
• The Dutch Inclusivity Monitor
• various projects for ministries and regulatory authorities

Thanks to this unique combination of research and practice, we offer an evidence-based approach that makes the latest scientific insights directly applicable in organisational settings.

How can we support you?

At Utrecht University, our in-company programmes on organisational culture change focus on:

• Organisational change: Adapting structures, culture, or processes.
• Improving workplace culture: Reflecting on behaviour, values, and norms.
• Diversity & inclusion: Recognising and leveraging the power of differences.
• Social safety: Creating a safe, open, and engaged work environment.
• Behavioural change in organisations: Understanding and influencing human behaviour.
• Using humour strategically: Leveraging humour for connection and impact.
• Bias in decision-making: Identifying and adjusting unconscious thinking patterns.
• The psychology of supervision: Enhancing oversight through behavioural insight.

Designed for:

Our in-company programmes on culture change are designed for professionals who want to understand the psychological processes that support or hinder behavioural change. We provide scientific knowledge and concrete tools to help you recognise and influence the unconscious, emotional, and physical responses of both employees and leaders.

Former Clients

Autoriteit Financiële Markten, Autoriteit Consument en Markt, NPO, Deloitte, ASML, Erasmus Universiteit Rotterdam, Technische Universiteit Eindhoven, Technische Universiteit Delft, Koninklijke Nederlandse Akademie van Wetenschappen (KNAW), Ministerie van Onderwijs, Cultuur en Wetenschappen, Instituut Gak, ARTIS-Planetarium, Ministerie van Justitie en Veiligheid